An independent creative practice
People,
objects, places.
Creative partnerships for hospitality and spaces.
Ways to work together
The point of view
The company a place keeps.
Well Theorem, operating between Paris and New York, is an independent creative practice led by Taylor Michelle Cook. The practice develops creative partnerships, cultural programming, and concepts for hospitality, independent retail, and cultural spaces.
Everything from an artist invited to contribute. A maker’s objects in daily use. A programme that brings a different audience through the door.
Collaborating directly with founders and creative teams, Taylor helps define core ideas, identify aligned creators and brands, and shape compelling proposals for collaboration.
Ways to work together
The idea.
The relationships.
A way forward.
Taylor leads each engagement personally. The brief establishes the contribution, deliverables and responsibilities of everyone involved.
Discuss a projectCreative partnerships
Identify relevant creators and brands through partner research and shortlists, then develop the reason to work together through collaboration proposals, outreach and relationship building.
Programming & special projects
Shape a gathering or recurring format around a place’s perspective and audience, developing programme concepts, contributor recommendations and participation briefs. Production responsibilities are agreed for each project.
Concept development & selection
Give an early idea enough definition to decide what comes next through research, creative references and recommendations for the people, brands and objects that could give it form, brought together in a brief for the next stage.
Well
Theorem
Collaborative in practice.
Taylor Michelle Cook
Experience in making connections.
Taylor’s background spans fashion, talent representation, entertainment and cultural partnerships.
As the founder of Tiny Bodega, she brought independently-owned food brands to an audience through selection, storytelling and discovery. Well Theorem carries that experience into collaborations between creators, brands and places.
About TaylorSelected from Pantry
Objects for
the everyday.
A few things that catch my eye. Useful objects, books and provisions, selected for the details that make them interesting.
Addison Ross
Sage lacquered salt or pepper mill
A glossy sage finish brings a little colour to the everyday table.
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Gohar World
Engraved lemon squeezer
An everyday tool with the presence of a small table ornament.
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Flamingo Estate
Heirloom Tomato Dish Soap
A garden-inspired scent for the small rituals at the kitchen sink.
Shop this selectionSelected by Taylor Michelle Cook. These are affiliate links through ShopMy; Well Theorem may earn a commission from purchases, at no additional cost to you. Shopping links open in a new tab.
Projects & introductions
Let’s discuss your project.
For a partnership, a programme or an idea taking shape. Share a little about the place or brand, the contribution you have in mind, and any known timing or budget.
hello@welltheorem.com